TY  - GEN
AU  - Churchill,Gilbert A.
TI  - Basic marketing research
SN  - 0030072786
AV  - HF5415.2 
U1  - 658.8/3 
PY  - 1987///], 1988
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -