TY  - GEN
AU  - Morden, Tony,
TI  - Business strategy and planning: text and cases 
SN  - 0077077180
AV  - HD30.28 
U1  - 658.4/012 
PY  - 1993///
CY  - New York, London
PB  - McGraw-Hill BOOK Co.
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -