Paliwoda Stanley J The essence of international marketing / Stanley J. Paliwoda. - New York : Prentice Hall, 1994. - x, 164 p. : ill. ; 23 cm. - The Essence of management series . Includes bibliographical references (p. 149-158) and index. ISBN: 0132848031 LCCN: 93036374 Subjects--Topical Terms: Export marketing--Management LC Class. No.: HF1416 Dewey Class. No.: 658.8/48