TY - GEN AU - Paliwoda Stanley J TI - The essence of international marketing SN - 0132848031 AV - HF1416 U1 - 658.8/48 20 PY - 1994/// CY - New York PB - Prentice Hall KW - Export marketing KW - Management N1 - Includes bibliographical references (p. 149-158) and index ER -