Zikmund, William G. <br/><br/>
Marketing :  creating and keeping customers in an e-commerce world / 
William G. Zikmund, Michael d'Amico. 
 - 7th ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  c2000.. 
 - xxxiii, 689 p. :  col. ill., col. maps ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 660-669) and indexes. 
<br/><br/><label>ISBN: </label>0324028113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8