TY  - BOOK
AU  - Zikmund, William G.
AU  - D'Amico Michael
TI  - Marketing: creating and keeping customers in an e-commerce world 
SN  - 0324028113
AV  - HF5415 
U1  - 658.8 
PY  - 2000///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
N1  - Includes bibliographical references (p. 660-669) and indexes
ER  -