D'Andrea Guillermo <br/><br/>
Cases in strategic marketing management :  business strategies in Latin America / 
Guillermo D'Andrea, John A. Quelch. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - viii, 280 p. :  ill., maps ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130894907 0201338793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Latin America--Case studies
<br/><br/><label>LC Class. No.: </label>HF1416.6.L38 
<br/><br/><label>Dewey Class. No.: </label>658.8/02