TY  - GEN
AU  - morgan nigel
AU  - Morgan Nigel
AU  - Pritchard Annette
AU  - Pride Roger
TI  - Destination branding: creating the unique destination proposition 
SN  - 0750659696
AV  - G155.A1  
PY  - 2002///
CY  - Oxford : 
PB  - Butterworth-Heinemann, 
KW  - Tourism
N1  - Includes bibliographical references
ER  -