Armstrong, Gary,  1960-  <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Phil Kotler. 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2007. 
 - xxxii, 522, [100] p. :  col. ill. ;  28 cm. 
<br/><br/> Accompanied by: Test item file / James P. Hess 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131865919 (pbk. : alk. paper) 013186596X (Test item file) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8