Principles of marketing /  
Philip Kotler  
 - New York :   Prentice Hall ,  2000. 
 - 785 p. 
<br/><br/> Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130283290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  
<br/><br/><label>Dewey Class. No.: </label>658.8/0094