TY - GEN AU - Kotler,Philip TI - Principles of marketing / SN - 0130283290 AV - HF5415 U1 - 658.8/0094 PY - 2000/// CY - New York : PB - Prentice Hall KW - Marketing N1 - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996; Includes bibliographical references and index ER -