Jackson Kevin T <br/><br/>
Building reputational capital :  strategies for integrity and fair play that improve the bottom line / 
Kevin T. Jackson. 
 - New York :  Oxford University Press,  2004. 
 - 227 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [199]-217) and index. 
<br/><br/>What reputational capital is: Open your eyes; Switching paradigms; Getting a handle on reputational capital; A fresh economic concept; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; A reputation calculus; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital: Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing reputational strengths; Building reputation across cultures; Reputation rescue -- Conclusion. 
<br/><br/><label>ISBN: </label>0195161386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business ethics<br/>Leadership--Moral and ethical aspects<br/>Organizational behavior--Moral and ethical aspects<br/>Industrial management--Moral and ethical aspects<br/>Reliability<br/>Honesty<br/>Goodwill Commerce
<br/><br/><label>LC Class. No.: </label>HF5387 
<br/><br/><label>Dewey Class. No.: </label>658.4/08