TY  - BOOK
AU  - Jackson Kevin T
TI  - Building reputational capital: strategies for integrity and fair play that improve the bottom line 
SN  - 0195161386
AV  - HF5387 
U1  - 658.4/08 
PY  - 2004///
CY  - New York
PB  - Oxford University Press
KW  - Business ethics
KW  - Leadership
KW  - Moral and ethical aspects
KW  - Organizational behavior
KW  - Industrial management
KW  - Reliability
KW  - Honesty
KW  - Goodwill Commerce
N1  - Includes bibliographical references (p. [199]-217) and index; What reputational capital is: Open your eyes; Switching paradigms; Getting a handle on reputational capital; A fresh economic concept; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; A reputation calculus; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital: Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing reputational strengths; Building reputation across cultures; Reputation rescue -- Conclusion
UR  - http://www.loc.gov/catdir/toc/ecip0411/2003025581.html
ER  -