Hill Sam  1953 <br/><br/>
The infinite asset :   managing brands to build new value /  
Sam Hill, Chris Lederer. 
 - Boston, Mass. :   Harvard Business School Press,  2001. 
 - xii, 238 p. :   ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 207-220) and index. 
<br/><br/><label>ISBN: </label>1578512492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Brand name products--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HD69.B7  
<br/><br/><label>Dewey Class. No.: </label>658.8/27