TY  - GEN
AU  - Hill Sam
AU  - Lederer Chris
TI  - The infinite asset : : managing brands to build new value / 
SN  - 1578512492
AV  - HD69.B7  
U1  - 658.8/27  
PY  - 2001///
CY  - Boston, Mass. : 
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 207-220) and index
ER  -