TY  - BOOK
AU  - Maitland Iain
TI  - How to plan direct mail
SN  - 0304334308
AV  - HF5861 
U1  - 658.8/4 
PY  - 1996///
CY  - London, New York
PB  - Cassell
KW  - Advertising Directmail
KW  - Great Britain
KW  - Direct marketing
N1  - Includes bibliographical references (p. 108-110) and index
ER  -