More than a motorcycle : the leadership journey at Harley-Davidson /
Rich Teerlink and Lee Ozley.
- Boston, Mass. : Harvard Business School Press, 2000.
- xvii, 278 p. : ill. ; 24 cm.
A post-1981 history occasioned by the 95th anniversary of the company in June 1998. Includes index.
1. The Prelude -- 2. Getting Under Way -- 3. Agreeing on a Road Map for Change -- 4. Awareness Expansion: Testing the Commitment -- 5. The Business Process -- 6. Evaluation and Development -- 7. Upending the Pyramid -- 8. The Whole Package -- 9. Lifelong Learning -- 10. Determined to Communicate -- 11. Partnering: A Case in Point -- 12. Signposts of the Journey -- 13. Reflections on a Journey.
0875849504
HarleyDavidson Incorporated--Management HarleyDavidson Motor Company--Management