Teerlink Rich 1936

More than a motorcycle : the leadership journey at Harley-Davidson / Rich Teerlink and Lee Ozley. - Boston, Mass. : Harvard Business School Press, 2000. - xvii, 278 p. : ill. ; 24 cm.

A post-1981 history occasioned by the 95th anniversary of the company in June 1998. Includes index.

1. The Prelude -- 2. Getting Under Way -- 3. Agreeing on a Road Map for Change -- 4. Awareness Expansion: Testing the Commitment -- 5. The Business Process -- 6. Evaluation and Development -- 7. Upending the Pyramid -- 8. The Whole Package -- 9. Lifelong Learning -- 10. Determined to Communicate -- 11. Partnering: A Case in Point -- 12. Signposts of the Journey -- 13. Reflections on a Journey.

0875849504


HarleyDavidson Incorporated--Management
HarleyDavidson Motor Company--Management


Motorcycle industry--United States

HD9710.5.U54

338.7/6292275/0973