TY - BOOK AU - Teerlink Rich AU - Ozley Lee TI - More than a motorcycle: the leadership journey at Harley-Davidson SN - 0875849504 AV - HD9710.5.U54 U1 - 338.7/6292275/0973 PY - 2000/// CY - Boston, Mass. PB - Harvard Business School Press KW - HarleyDavidson Incorporated KW - Management KW - HarleyDavidson Motor Company KW - Motorcycle industry KW - United States N1 - A post-1981 history occasioned by the 95th anniversary of the company in June 1998; Includes index; 1. The Prelude -- 2. Getting Under Way -- 3. Agreeing on a Road Map for Change -- 4. Awareness Expansion: Testing the Commitment -- 5. The Business Process -- 6. Evaluation and Development -- 7. Upending the Pyramid -- 8. The Whole Package -- 9. Lifelong Learning -- 10. Determined to Communicate -- 11. Partnering: A Case in Point -- 12. Signposts of the Journey -- 13. Reflections on a Journey ER -