Ries, Al. The 11 immutable laws of Internet branding / Al Ries and Laura Ries. - 1st ed. - New York : HarperBusiness, 2000. - viii, 175 p. ; 20 cm. Includes index. ISBN: 0002572222 Subjects--Topical Terms: Internet marketingBrand name products--Management LC Class. No.: HF5415.1265 Dewey Class. No.: 658.8