Marks Gene

Outfoxing the small business owner : crafty techniques for creating a profitable relationship / Gene Marks. - Avon, Mass. : Adams Media, c2005. - xi, 227 p. ; 24 cm.

Includes index.

Introduction: Crazy like a fox -- Show me the money -- The dating game -- A tough nut to crack -- The real mccoy -- Poor as a church mouse -- The check is in the mail -- No defense like a good offense -- Beyond lip service -- Is the customer really always right? -- Too big for their britches.

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Industrial marketing
Small business
Selfemployed
Familyowned business enterprises
Entrepreneurship

HF5415.1263

658.8/04