Outfoxing the small business owner : crafty techniques for creating a profitable relationship /
Gene Marks.
- Avon, Mass. : Adams Media, c2005.
- xi, 227 p. ; 24 cm.
Includes index.
Introduction: Crazy like a fox -- Show me the money -- The dating game -- A tough nut to crack -- The real mccoy -- Poor as a church mouse -- The check is in the mail -- No defense like a good offense -- Beyond lip service -- Is the customer really always right? -- Too big for their britches.
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Industrial marketing Small business Selfemployed Familyowned business enterprises Entrepreneurship