TY  - BOOK
AU  - Anholt Simon
AU  - Hildreth Jeremy
TI  - Brand America: the mother of all brands 
SN  - 1904879020 (pbk.)
AV  - HD69.B7  
U1  - 658.8270973 
PY  - 2004///
CY  - London
PB  - Cyan
KW  - Brand name products
KW  - Case studies
KW  - United States
N1  - Includes bibliographical references
ER  -