How to plan advertising / 
edited by Alan Cooper. 
 - 2nd ed. 
 - London ;  Herndon, Va. :  Cassell in association with the Account Planning Group,  1997. 
 - xvii, 201 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of: How to plan advertising / edited by Don Cowley. 1987. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0304701432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Planning<br/>Advertising--Planning--Great Britain
<br/><br/><label>LC Class. No.: </label>HF5823 
<br/><br/><label>Dewey Class. No.: </label>659.1/11