Ferrand Alain Marketing of Olympic sport organisations / Alain Ferrand and Luiggino Torrigiani ; [foreword by Jean-Loup Chappelet]. - Champaign, IL : Human Kinetics, c2005. - vii, 136 p. : ill. ; 28 cm. Includes bibliographical references (p. 133-136). ISBN: 073605930X (soft cover) Subjects--Topical Terms: Sports--Societies etc--MarketingSports administrationOlympics--Management LC Class. No.: GV716 Dewey Class. No.: 338.4/379648