Ferrand Alain

Marketing of Olympic sport organisations / Alain Ferrand and Luiggino Torrigiani ; [foreword by Jean-Loup Chappelet]. - Champaign, IL : Human Kinetics, c2005. - vii, 136 p. : ill. ; 28 cm.

Includes bibliographical references (p. 133-136).

073605930X (soft cover)


Sports--Societies etc--Marketing
Sports administration
Olympics--Management

GV716

338.4/379648