TY  - BOOK
AU  - Ferrand Alain
AU  - Torrigiani Luiggino
TI  - Marketing of Olympic sport organisations
SN  - 073605930X (soft cover)
AV  - GV716 
U1  - 338.4/379648 
PY  - 2005///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports
KW  - Societies etc
KW  - Marketing
KW  - Sports administration
KW  - Olympics
KW  - Management
N1  - Includes bibliographical references (p. 133-136)
UR  - http://www.loc.gov/catdir/toc/ecip051/2004022804.html
ER  -