Pickton, David. <br/><br/>
Integrated marketing communications /  
David Pickton, Amanda Broderick. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :   Prentice Hall Fiancial Times,  2004. 
 - 762 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273676458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  
<br/><br/><label>Dewey Class. No.: </label>658.8/02