TY  - GEN
AU  - Pickton,David
AU  - Broderick,Amanda
TI  - Integrated marketing communications / 
SN  - 0273676458
AV  - HF5415.123  
U1  - 658.8/02  
PY  - 2004///
CY  - Upper Saddle River, N.J. : 
PB  - Prentice Hall Fiancial Times
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -