Kinnear, Thomas C.,  1943- <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 5th ed. 
 - New York :  McGraw-Hill,  1996. 
 - 888 p. :  ill. (some col.), maps ;  24 cm. +  1 computer disk (3 1/2 in.) 
 - McGraw-Hill series in marketing. .
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying computer disk: IBM and compatible computers. 
<br/><br/><label>ISBN: </label>0079122523 (alk. paper) 0070347999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/3