TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor, James R.
TI  - Marketing research: an applied approach 
T2  - McGraw-Hill series in marketing
SN  - 0079122523 (alk. paper)
AV  - HF5415.2 
U1  - 658.8/3 
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -