TY  - BOOK
AU  - Forsyth Patrick
TI  - Everything you need to know about marketing
SN  - 0749429836
AV  - HF5415 
U1  - 658.8 
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Previous ed. : 1995
ER  -