Reidenbach R Eric <br/><br/>
Developing new banking products :  a manager's guide / 
R. Eric Reidenbach, M. Ray Grubbs. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1987. 
 - xii, 206 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132046032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking--Customer services
<br/><br/><label>LC Class. No.: </label>HG1616.C87 
<br/><br/><label>Dewey Class. No.: </label>332.1/7/0685