TY  - BOOK
AU  - Reidenbach R Eric
AU  - Grubbs M Ray
TI  - Developing new banking products: a manager's guide 
SN  - 0132046032
AV  - HG1616.C87 
U1  - 332.1/7/0685 
PY  - 1987///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Banks and banking
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -