Hart Keith <br/><br/>
Putting marketing ideas into action / 
Keith Hart. 
 - London :  Library Association Publishing,  1999. 
 - x, 99 p. ;  22 cm. 
 - The successful LIS professional. .
<br/><br/>Includes bibliographical references (p. 95-96) and index. 
<br/><br/><label>ISBN: </label>1856041824 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing<br/>Information services--Marketing<br/>Libraries--Public relations
<br/><br/><label>LC Class. No.: </label>Z716.3