TY  - BOOK
AU  - Hart Keith
TI  - Putting marketing ideas into action
SN  - 1856041824
AV  - Z716.3 
PY  - 1999///
CY  - London
PB  - Library Association Publishing
KW  - Libraries
KW  - Marketing
KW  - Information services
KW  - Public relations
N1  - Includes bibliographical references (p. 95-96) and index
ER  -