Westwood John  1947 <br/><br/>
The marketing plan :  a practitioner’s guide / 
John Westwood. 
 - London :  Kogan Page,  1998. 
 - 224 p. 
<br/><br/>Includes bibliographical references (p. [209]) and index. 
<br/><br/><label>ISBN: </label>0749426144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13