TY  - GEN
AU  - Westwood John
TI  - The marketing plan: a practitioner’s guide 
SN  - 0749426144
AV  - HF5415.13 
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [209]) and index
ER  -