Cross Richard 1947 Customer bonding : pathway to lasting customer loyalty / Richard Cross and Janet Smith. - Lincolnwood, Ill. : NTC Business Books, 1995. - xix, 254 p. : ill. ; 23 cm. Includes bibliographical references (p. 223-238)and index. ISBN: 0844233188 Subjects--Topical Terms: Customer relationsCustomer servicesCustomer Loyalty LC Class. No.: HF5415.5 Dewey Class. No.: 658.8/12