Jain, Subhash C.,  1942- <br/><br/>
Marketing planning & strategy / 
 Marketing planning and strategy 
Subhash C. Jain. 
 - 5th ed. 
 - Cincinnati, Ohio :  South-Western Pub.,  c1997. 
 - xviii, 844 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>LCCN: </label>95051292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8/02