Doyle, P.,  1943- <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 - 2nd ed. 
 - \London :  Prentice Hall Europe,  1997. 
 - xvii, 465 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>\0132622394 (pbk) : 
<br/><br/><label>LCCN: </label>\98042858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8