TY  - GEN
AU  - Doyle,P.
TI  - Marketing management and strategy
SN  - \0132622394 (pbk) :
AV  - HF5415 
U1  - 658.8 
PY  - 1997///
CY  - \London
PB  - Prentice Hall Europe
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -