Fifield, Paul. <br/><br/>
Strategic Marketing Management :  1997-98 Planning Control Analysis Decision / 
Paul Fifield, Colin Gilligan . 
 - Oxford :  Butterworth Heınemann,  1997 
<br/><br/><label>ISBN: </label>0750635819 
<br/><br/><label>LC Class. No.: </label>HF 
<br/><br/><label>Dewey Class. No.: </label>658.8