Daymon, Christine,  1952- <br/><br/>
Qualitative research methods in public relations and marketing communications / 
Christine Daymon and Immy Holloway. 
 - London ;  New York :  Routledge,  2002. 
 - viii, 293 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [275]-284) and index. 
<br/><br/><label>ISBN: </label>0415222737 0415222745  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations--Research--Methodology<br/>Public relations--Research--Methodology<br/>Marketing research--Methodology<br/>Qualitative research
<br/><br/><label>LC Class. No.: </label>HD59