TY  - BOOK
AU  - Daymon,Christine
AU  - Holloway Immy
TI  - Qualitative research methods in public relations and marketing communications
SN  - 0415222737
AV  - HD59 
PY  - 2002///
CY  - London, New York
PB  - Routledge
KW  - Corporations
KW  - Public relations
KW  - Research
KW  - Methodology
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references (p. [275]-284) and index
ER  -