TY  - BOOK
AU  - Rodgers F G
AU  - Shook Robert L
TI  - The IBM way: insights into the world's most successful marketing organization 
SN  - 0060155221
AV  - HD9696.C64 
PY  - 1986///
CY  - New York
PB  - Harper & Row
KW  - International Business Machines Corporation
KW  - Computers
KW  - Marketing
KW  - Case studies
KW  - Electronic office machines
N1  - Includes index
ER  -