TY  - BOOK
AU  - Dilenschneider Robert L
AU  - Beyma Ronald
TI  - Power and influence: mastering the art of persuasion 
SN  - 0091747201
AV  - HD59 
PY  - 1991///
CY  - London
PB  - Business Books
KW  - Public relations
KW  - Persuasion Psychology
KW  - Public relations consultants
KW  - Professional ethics
N1  - Includes bibliographical references (p. 251-252) and index
ER  -