Ritzer, George.

The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. - Thousand Oaks, Calif. : Pine Forge Press, 1993. - xv, 221 p. ; 23 cm.

Includes bibliographical references (p. [206]-212) and index.

0803990006


McDonald's Firm


Social structure--United States
Management--Social aspects--United States
Fast food restaurants--Social aspects--United States
Rationalization Psychology


United States--Social conditions--1980

HM131

306/.0973