Cracking the Japanese market : strategies for success in the new global economy /
James C. Morgan, J. Jeffrey Morgan.
- New York : Toronto : New York : Free Press ; Collier Macmillan ; Maxwell Macmillan International, c1991.
- xxi, 295 p. : ill. ; 25 cm.
Notes: p. 283-286.
Includes bibliographical references (p. 287-288) and index.
0029216915
Marketing--Japan Industrial management--Japan Corporate culture--Japan Corporations American--Japan Competition--Japan Competition--United States