Association of National Advertisers guide to media management / 
 ANA guide to media management 
Herbert Zeltner. 
 - Lincolnwood, Ill. :  Published in conjunction with the Association of National Advertisers, Inc. by NTC Business Books,  1995. 
 - 128 p. ;  24 cm. 
<br/><br/> Includes index.  Title on spine: ANA guide to media management.246/2:  :  Media management 
<br/><br/><label>ISBN: </label>0844233714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5826.5 
<br/><br/><label>Dewey Class. No.: </label>659.1/11