TY  - BOOK
ED  - Zeltner Herbert
ED  - Association of National Advertisers
TI  - Association of National Advertisers guide to media management
SN  - 0844233714
AV  - HF5826.5 
U1  - 659.1/11 
PY  - 1995///
CY  - Lincolnwood, Ill.
PB  - Published in conjunction with the Association of National Advertisers, Inc. by NTC Business Books
KW  - Advertising media planning
N1  - Includes index; Title on spine: ANA guide to media management.246/2:; Media management
ER  -