Representing consumers : voices, views, and visions / edited by Barbara B. Stern. - London ; New York : Routledge, 1998. - xv, 400 p. : ill. ; 24 cm. - Routledge interpretive market research series .

Includes bibliographical references and index.

0415184134 0415184142


Consumers--Research--Methodology

HF5415.32

381.3