Representing consumers : voices, views, and visions / edited by Barbara B. Stern. - London ; New York : Routledge, 1998. - xv, 400 p. : ill. ; 24 cm. - Routledge interpretive market research series . Includes bibliographical references and index. ISBN: 0415184134 0415184142 Subjects--Topical Terms: Consumers--Research--Methodology LC Class. No.: HF5415.32 Dewey Class. No.: 381.3