TY  - BOOK
AU  - Davis Martyn P
TI  - The effective use of advertising media: a practical guide 
SN  - 0091429706
AV  - HF5826.5 
U1  - 659.13 
PY  - 1981///
CY  - London
PB  - Business Books
KW  - Advertising media planning
N1  - Includes index
ER  -